NASCAR newcomer Danica Patrick and Academy Sports & Outdoors has reached a sponsorship agreement to for the next two years. Patrick, a member of the JR Motorsports team headed by Dale Earnhart Jr., is in her first year driving in the NASCAR series. As part of the sponsorship agreement, Academy will get billing on Patrick’s racing helmet and placement on her driving suit during the 2010 NASCAR Nationwide Series.
The Houston-based sporting goods retailer will also feature Patrick in an upcoming television ad campaign. She will also be featured in a multi-media campaign that will incorporate the retailer’s Web site, social media networks, Academy stores and customer events. Academy operates 120 stores throughout Alabama, Arkansas, Florida, Georgia, Louisiana, Mississippi, Missouri, Oklahoma, South Carolina, Tennessee and Texas.
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