Cypress, TX Cinemark Gets XD Theater

Reported by the Houston Business Journal via Cinemark:

As part of its ongoing strategy to revamp theaters and equip them with next-generation technology, Cinemark Holdings Inc. said Friday it's opened two new XD auditoriums - one in Lakewood, Colo., and one in Cypress. The auditoriums allow the Plano-based movie theater company to bring 2D and D-3D movies to audiences through high-tech JBL sound systems and digital projectors. The theaters feature wall-to-wall, ceiling-to-floor screens, plush seats and a surround sound system with 30 speakers. The company already has two XD auditoriums in Texas, including one in Plano.

The new Cinemark 12 XD auditorium in Cypress opened May 28 at 25720 Northwest Freeway. Lakewood’s auditorium has been open for about two weeks. The new auditoriums are surfacing at a time when moviegoers and concession sales are buoying Cinemark’s revenue. Cinemark saw its first-quarter revenue jump 21.3 percent due to stronger attendance and higher ticket prices and concession revenue per patron.

For the first three-month period ending March 31, admission sales jumped 22.5 percent to $343 million. That was due to an 8.1 percent jump in moviegoer attendance and a 13.3 percent increase in average ticket prices.